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Strategy
E-sales process and know-how
The know-how and experience put together within Scensum, makes the customers revenues increase radically. The golden ratio represents the cycle how sales and purchases are made in e-commercing. As long as the platform delivers functionallity and tools that contributes with the development of your business and your customers demands, the cycle will be repeated.
Incordia has divided the process in four parts:
Customer Demand
Advertising and Awareness, who are your target customers and what do they need? How will you get customers to the store the first time? How will you get them to come back? What products will you offer and how will you position and display them to your customers? How will you promote merchandise and services to give customers the incentive to make a purchase?
Customer Purchase
Sales service; How will you answer customers questions and solve their problems? What transaction method or methods will be available to the customer? Transaction processing; How will you handle orders, tax, shipping, and payment processing?
Product delivery
How will you pass orders to the fulfillment center? Will you or your staff handle orders in-house? How will you handle returns? Shipping and handling fees?
Customer Relation
Post-sales service; How will you provide customer service and answers to order-status questions after the sale?
Marketing data and analysis; What information about sales, customer, and advertising trends will you gather? How will you use it to make decisions?