Also read
Web Design
Modern web design has a lot to do with simplicity. The most important thing is that the visitor finds what he searched for. At the same time, the webpage should harmonize with the rest of the company’s profile.
“The first thing you should do when you start to design a webpage is to identify the target group. That determines the design. Are some of your visitors old or do they have trouble seeing? Then such things are important to keep in mind when choosing text size and colors in the menus.
“Does your target group have access to broadband? In that case you can utilize images more than you would if most of your customers are using a modem,” says Patricio Silva, Creative Director at Incordia.
But this isn’t just about the customer’s needs. Your own material also plays a role. If your webpage contains lots of information, the design will be affected by this as well.
“It’s all about what you want to say. Then it is important to make the paths to that information as short as possible,” Patricio Silva continues.
When the web first arrived many felt called to build homepages. But it has turned out that even if the web is a new medium, the ground rules for graphics in general are quite useful.
“Much of what is important to think about on paper is also important to think about on the screen. It is best to use a maximum of two different fonts and to not use too many colors to be seen at the same time. It is better to use a color scale, with different varients of the colors that can harmonize,” says Patricio Silva.
The design of a webpage should be based on the graphical profile and communication that the company normally has. But usually a separate graphical manual for the web needs to be produced since not everything can be transferred directly to the webpage.
“You can think of the web designer as a chef. You take an inventory of all your parameters and ingredients, and then you see which recipe fits best to prepare a meal. And just like at a restaurant it is an advantage if the chef has experience and knows which ingredients taste best together,” Patricio Silva concludes.
Everyone knows that it isn’t the ingredients and tools that determine how good the result will be but the skills and experience of those that use them.